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The idea of Slow Fashion is not just a world-changing contemporary trend, but a real solution to a social problem that affects us all. We currently live in a society that faces a constant flood of information 24 hours a day. It encourages us to shop, to keep up with all aspects of life, to collect and to be up to date. This phenomenon is known in the fashion industry as fast fashion: seasonal trends, affordable but low quality clothes and accessories that therefore end up in the bin in no time.
When shopping for the perfect little black dress, how many of us wonder where it was actually made? Who put the effort and work into making and selling it? Understandably, we automatically look at the price tag first and find the cheaper pieces more attractive. But do you really wonder who has to pay for this little extra that we have saved? The problem with fast fashion is that it forces workers to produce a lot more for a much lower income. They often give their lives for the 5-8 euro T-shirt that we then wear about five times after taking it off the shelf. What is the solution?
The solution to the global problem is to buy more carefully. When you are shopping for a new item of clothing, always look at the label! The label tells you everything you need to know about the product, just like food labels. It also tells you where the item was made, what materials were used to make it, and it's easy to see whether or not you've paid a fair price for the work you've put in.
According to statistics, women only wear 20% of their clothes 80% of the time. This means that most of the items with labels are just hanging there in the wardrobe. If you start dressing consciously, you will find that you will only buy clothes that you really like and actually wear. That's the Slow Fashion concept!
Know your style and only choose clothes that fit you perfectly! Don't compromise! The right garments will accentuate your figure perfectly.
Buy key pieces of clothing that can be easily mixed and matched with other pieces! Once you've cleared out your entire wardrobe, decide what you need (white shirt, basic trousers, little black dress, etc.) Make a list and follow it when shopping!
Support local planners! Choose clothes that are made in your area, for example in Europe! Look for designers who follow the Slow Fashion concept! You can contact them to get detailed answers about their sourcing processes, so you can see their whole supply chain.
Use the clothes you already have in a different way! High quality clothes are durable and will support you for many years, so use them creatively. Try to vary them in different ways to suit your mood and style.
At Essential Wardrobe, we're committed to the concept of Slow fashion, creating pieces that are tailored specifically to your tastes. Take a look at our webshop and start building your capsule wardrobe now!