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Denim: a versatile trend for all seasons

by EW Group on January 20, 2022

The farmer is eternal. We believe in this motto, which is why we've created a really stylish and very comfortable denim collection for ladies who like to follow fashion.

Our jeans are made of denim and originate from the city of Genoa, with a history dating back to the 1860s. The name jeans comes from the French town of Serge de Nîmes.

This popular fabric was originally made to provide durable, hard-wearing clothing for workers in the United States, and later became famous through some of the big jeans brands. Jeans were the exact opposite of a fashion item, worn only by the 'poor'. In the beginning, it was a loose and assertive garment, without a skinny fit or straight cut. James Dean first appeared in jeans on the then black and white screen in the 1950s. Jeans were a symbol of youth and rebellion. But it still took time for a real breakthrough.

By the 1960s, jeans had become increasingly fashionable and were finally recognised as a fashion item in the 1970s. From then on, different styles emerged. The wide-leg, straight, flared and cropped jeans became a staple in every wardrobe. The original taupe blue was soon followed by a variety of shades, including black, grey and 'camel'.

Since then, jeans have become fashionable and a must-have in every wardrobe for both men and women.


However, it's a misconception that jeans can only be a casual piece and that they only really suit teenagers.

Since we're in love with the material, we've created a look that you can wear in an office environment or even on a girls' night out.

Farmer skirt


In both the pencil and A-line versions, you can combine it with casual shoes, sneakers, a simple T-shirt, a stylish blouse or even high heels. It accentuates your figure and is comfortable to wear all day long.

Farmer dress
We also have a wide range of jeans dresses. Our favourite staples will fit into any wardrobe. Our special denim fabric is durable, high quality, flexible and even machine washable without losing its shape.

Our brand new Oxford dress with beautiful raglan sleeves and boat neck is extremely comfortable and stylish even for the office.

If you prefer a more feminine cut, go for the Paris or Luxembourg dress with a V-neck or boat neck, whichever you prefer. You can also accessorise these styles with colourful Moods straps, depending on the occasion.

The London dress is a versatile piece for a busy day. The boyfriend style top is both fashionable and sexy, while the gold buttons give it a feminine touch.

Farmer top
Jeans can be made into more than just pants and dresses, and we can prove it!

We've created the Berlin shirt and tunic for you in high quality dark denim to go perfectly with leggings or even jeggings.

To complete the look, add the Helsinki Denim Jacket to your outfit, which is so much more than just a regular denim jacket. With a short cut and stand collar, this piece will be your best friend on chilly spring mornings.